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✺ Content · Brand · Community

I build the page,
the voice,
and the people around it.

I'm Pratikshya: a content, brand, and community manager. I've defined content strategies, the brand voice, and built social media pages for mission-led organisations, startups, and corporates. I have also built an online community, BooksChaiMusic. It is run as a full one-human show: strategising, designing, editing, writing, planning, and community building.

See past work →BooksChaiMusic — the solo project
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✺ Three hats, one practice

Content

I design content strategies that result in a consistent voice for building editorial calendars. I have also produced video podcasts for a large organisation.

Brand

I've shaped voice, visual language and channel strategy for a global toy brand rebrand, a UK social enterprise, and a Big 4 internal launch.

Community

I've grown newsletters, run organic social pages, and built a loyal Instagram community from scratch.

✺ In numbers

10+

years across content, brand and community roles in India and the UK.

1

an Instagram brand that is managed by one human.

30%

engagement on a Big 4 firm's Viva Engage launch across a 4,000-person business unit.

✺ Past Work

Rebrands, newsletters, podcasts, launches.

PlayShifu rebrand · Breakthrough newsletter · Big 4 C-suite podcast · Big 4 Viva Engage launch.

See the work →

✺ Personal Lab

BooksChaiMusic — the one-human show.

An Instagram brand built from zero. Content, design, video editing, community — all me.

Step inside →

✺ How I work

Human stories first. Data to sharpen them. AI to move faster — never to replace the voice.

I work best where content strategy, brand voice and community overlap — building organic pages that grow because they mean something to the people who follow them.