✺ About
I'm a content, brand and community manager — most at home where the three overlap.
I've spent a decade building social media pages, defining content strategies, and acting as creative lead for social and internal comms teams across consumer brands, social enterprises, and large professional-services firms.
I've worked across India and the UK — from a global learning-toys rebrand at PlayShifu, to newsletter growth for a UK AI & digital equity social enterprise, to a C-suite video-podcast series and a 4,000-person Viva Engage launch inside a Big 4 firm.
Alongside client work, I run BooksChaiMusic — an Instagram brand I built from scratch and manage entirely on my own. It's where I designed the identity, learned video editing, wrote every caption, and built a small, loyal community.
"Human stories first. Data to sharpen them. AI to move faster."
✺ Skills
The ten I lead with.
✺ Sectors
✺ Tools
✺ A working timeline
- 2026Newsletter Lead — Sanjhi SehatRural NCD-prevention newsletter, Punjab. End-to-end strategy, content, design and distribution.
- 2026Comms Consultant — AshdenClimate finance comms strategy for African-led energy and global impact finance programmes.
- 2025–26Comms Lead — Breakthrough UKEnd-to-end social media and newsletter function for an AI & digital equity social enterprise.
- 2023–25Senior Executive, Internal Comms — Big 4 firm, IndiaOrg-wide campaigns, three C-suite video-podcast series, and the Viva Engage launch across a 4,000-person business unit.
- 2021–23Content Marketer — PlayShifuContent calendar, social, blog SEO, ad copy. Part of the team that launched the new PlayShifu brand.
- 2019–20Marketing Manager — Chqbook.comContent calendar, blog and social copy, PR agency coordination.
- 2018–19Roles at Genpact, Hike MessengerTalent marketing, internal newsletter editing, social outreach.
- 2017–18Fellow — Genpact Social Impact FellowshipEnd-to-end Training of Trainer programme for NASSCOM Foundation. 500+ active trainers.
- 2016–17Programme Manager — 9.9 Media / TheNorthCap UniversityCurriculum recommendations and PG outreach social strategy.
- 2015–16Outreach Manager — Ashoka University+87% applications in Odisha, +50% in Gurugram via 45+ workshops.
- 2013–14Fellow — Teach for IndiaTaught 25 first-generation learners; lifted average reading from -0.5 to 1.5.
- OngoingFounder & solo operator — BooksChaiMusicAn Instagram brand built from zero. Content, design, video editing, copy and community — all run by me.
✺ Education
B.B.A (Finance) · Anil Surendra Modi School of Commerce, NMIMS Mumbai · 2010–2013